Ferré: successful threesome

30 years of history enfolded in 3 labels with a single name: Ferré.
This is the new line that Massimo Macchi, chief executive of Gianfranco Ferré spa, will be following in order to reposition the brand through more targeted distribution and the precise division of the 3 lines.

Gianfranco Ferré is the collection that will represent the fashion house's image and will continue to be presented on the Milan runways.
Ferré, this year's new arrival, is all ready-to-wear, and GF Ferré focuses on the younger generation.

"We have reached this point after reducing the lines from nine to three, bringing the entire production in-house, and reducing outlets from 1000 to 700, with the aim of getting back to the original number, but with greater target selection' Macchi explained. 'We're now oriented toward increasing the collections' competitiveness, handling image and international organization, as well as strengthening the accessories world, which will carry the Ferré label".

Business will be divided into areas; at the moment clothing and accessories (12% of which is eyewear) account for the majority of its turnover.

Appointments include the opening of the new Ferré boutique in Florence, which will be strategically located in the city's fashion center: "By September we will open in a strategic location between via Spada, via Tornabuoni and via Vigna Nuova, which will bring the total number of boutiques to 55, worldwide".

The plan envisages average annual growth of 10% for the next five years, with decisive focus on accessories, and aims to strengthen the Far East and US markets.

(Source: Modaonline)