Continued growth and acquisition of east-European markets for Sover

Sover is a positive-plus example of Italy's entrepreneurial expertise. Set up in 1962 in the heart of the Belluno district, by 2005 it recorded 30% growth in production (Sover Italia) compared to the previous year, and a consolidated result of over 15% for the Sover Italia Group with three joint ventures. Billings at the close of the financial year this June are estimated to be 21 million euros.

With 14 stores in Romania, and a futuristic commercial center in Bucharest, Sover has acquired the eastern European market, an area with strong potential and of huge interest to Italian eyewear producers. Twenty-five brands and the same number of sun and vision lines are the successful expression of an indestructible Made in Italy. Led by president Paolo Cannicci, Sover's expansion into eastern Europe has reached Moscow with Sover Moscow, a 50% Sover-owned joint venture that represents and distributes the most important Italian labels in Russia.

Sover's key to success is fashion, the real star of the new collections to be presented at Mido, which will open its doors this May 5. Vision and sun collections with the iridescent vitality of mother-of-pearl, the unique colors and natural luster of pearls in the Mariella Burani collection. Leather is the dominant feature in the Alviero Martini collection: handmade and stitched by artisans, it is a completely new addition this year and the Tuttapelle model is sufficiently wraparound to show off the Geo logo that has been so lucky for the stylist. Tuttapelle will also be worn by the women in Donnavventura, the successful television series on the Retequattro channel. For the third year running it will be collaborating with Sover for the creation and supply of glasses for the adventure team bound for Australia. The first day of selection will take place at the Sover stand (Pav. 15/I - C46), Saturday, May 6.

For the future, Sover intends to make further investments in technological innovation and marketing. Apropos of this, Sover president Paolo Cannicci confirmed a market trend in which the esthetical value of glasses is now on the same level as functionality. 'We'll continue with marketing actions in support of the brand and the product because it must meet a post-modern need for significance more than just objects, while maintaining functionality and efficiency. A decidedly global phenomenon with interesting differences from country to country. Knowing how to handle it is the real secret of our success'.