Gisele Bündchen for Vogue Eyewear
Gisele Bündchen is the new testimonial of Vogue Eyewear: a worldwide fashion icon for a worldwide communication campaign, Gisele plays with Vogue, realized by the Italian agency D'Adda, Lorenzini, Vigorelli, Bbdo. The official international launch of the new collections and the new testimonial took place during an exclusive party at Manhattan's Eyebeam Atelier last Wednesday.
Gisele is on of the most famous top model of the moment. Gisele is known for her charm and glamour, she is exclusive and refined but also accessible and natural and most of all she expresses a playful feminine personality, just like Vogue Eyewear.
The 2006 launch campaign Gisele plays with Vogue interprets the playful mood of its own target: fashion lovers. Sunglasses become part of their fashionable attitude: an aesthetical, decorative and hedonistic object beyond its basic functional role.
The Vogue Eyewear collection for Spring/Summer 2006 is actually characterized by:
- easiness: the right style for the right situation;
- fun: play with fashion tastes a choice of styles that match every look;
- freshness: keep up with the last trends, a full new assortment in each collection launch;
- accessibility: design and price stimulate a new purchase every year.
The Vogue Spring/Summer 2006 Sun Collection will be available in March at Sunglass Hut stores nationwide and at www.SunglassHut.com. The collection features 24 new models, twelve metal and twelve acetate. With its innovative designs, wide assortment of colors and styles, and special attention to detail, Vogue eyewear is ideal for everyday wear.
Fabio d'Angelantonio, Marketing Director of Luxottica Group, stated 'Vogue Eyewear became part of Luxottica Group in 1990 and today it is the second brand in volumes in our portfolio thanks to its fashionable style and excellent mix of design, quality, pricing and distribution. In 2006, we are launching Vogue Eyewear at an international level with a new and powerful marketing and communication strategy synthesized by the Gisele plays with Vogue campaign. We are thrilled about this project and particularly about the partnership with Gisele Bundchen who perfectly embodies Vogue Eyewear's values and DNA being a contemporary fashion icon worldwide'.
Gianpietro Vigorelli, Executive Creative Director and Vice President, D'Adda, Lorenzini, Vigorelli, Bbdo said: 'What would eyes be without glasses? A picture without a frame, a lake without shores, a soul without a body. Vogue has transformed a functional object into a fashion accessory which unites what is necessary together with the ephemeral, thus underlying beauty and emphasising it by means of a touch of frivolousness and colour. As today, glasses are not only meant for seeing, but also to be watched'.
