Launch of Vanniocchiali.com

Following the renewal of its corporate website, Nico-design presents Vanniocchiali.com, the new website aimed at interacting with their most faithful customers in three languages: Italian, French and English.

Designed to inform and entertain, Vanniocchiali.com has very colorful animated graphics. The stars of a virtual journey on a discovery of the new collections, the philosophy that inspired them, and the treatments for taking care of eyewear, are the witty eyewear characters created for the new communication campaign.

Expressly for Vanni-fans, there is a window for photographs of the most enthusiastic consumers. 'Clients frequently send us their photos', explained Nico Chief Executive Giovanni Vitaloni, 'to show us how good they look in our frames. That's how the interactive page, I Vannitosi, began'.

The website contents are divided into 3-section menus: Philosophy, Collections, People.

Philosophy is divided into 3 areas: inspiration - a kind of trendy notebook with evocative images created to explain the Vanni design reference world; inventiveness - a gallery of still life to discover the most interesting details; communication - the presentation of the cartoon glasses that animate the new Vanni image.

Collections section is divided into 4 areas: product - the catalogue for finding the newest metal and acetate frames; outlets - for locating the nearest store or for updates on 'DVDays', the presentation of samples organized at prestigious stores in different cities; award - the gallery of awards and acknowledgments received by Vanni; services - a guide to the long-life treatment of Vanni eyewear.

Finally, People is the portal's interactive area dedicated to 'Vanni-fans': a meeting place whose contents will increase over time.