At Mido yesterday, Transitions presented the results of the study into 'Vision Health'

There was great interest in the results of a worldwide study on the public's awareness and understanding of the problems linked with vision health, which were presented yesterday at the Transitions Optical, Inc stand at Mido.

The study showed a significant lack of awareness of the possible hazards of UV rays and of the other risks that could affect vision health. It also highlighted the problems linked to vision quality and the need for more information on prevention and eye health.
This international study was carried out through telephone interviews with over 10,000 people in Brazil, France, Germany, Great Britain, Italy, Portugal, Singapore, Spain, South Africa and the United States. The results were integrated with those from Japan and Australia.

'Vision health involves optimizing vision quality and maintaining the health of eyes for the future,' stated Bette Zaret, Transitions Vice-President for global strategic marketing. 'Vision health is a global problem, therefore the commitment to verifying awareness and providing more information must also be global. Transitions Optical carried out this international study to check the level of the public's awareness of vision health and to identify the steps to be taken for the lifelong protection of eye health'.

During the conference, the International Medical Director of Transitions Optical, Susan Stenson, M.D., F.A.C.S., explained: 'This worldwide study has shown that the public ignores most of the serious hazards for vision health, such as chronic exposure to UV rays or the effects of certain types of medication. Consequently, not everything possible is done to protect eye health or to maintain vision health in the long-term by, for example, wearing lenses with UV protection'.