'Lozza' eyewear on television

If stars are in fashion, Lozza is in fashion among stars. Elegant and neat with a 100% Italian design. This is the trademark of the famous brand for which a product placement campaign is already underway that will continue until July, reaching various levels of television entertainment: information, container-shows and commercial breaks. The programs and personalities chosen to place the brand will touch an average share of around 25%, reaching a vast target of youngsters and people who are not quite so young thanks to the popularity of the testimonials.

There is a long list of famous people involved. The trendiest and youngest looking ophthalmic models will be worn by Valentina Avanzi on 'Meteo TG4' and Alessandra Balletto, who will both represent the brand's trendiest line, Lozza YOUNG. Monica Vanali, who presents 'Studio Sport' on Italia 1, wears elegant white eyewear. Popular Gigi Maifredi, the star of the program 'Quelli che il calcio', has always worn Lozza and flaunts a piece that is classical, but with sporting determination. Raffaello Tonon, from Buona Domenica and Matrix, never makes an appearance without his Lozza, and Graziano Cesari, the legendary referee and permanent guest on Controcampo, wears an elegant, but trendy model. Omar Monti from the world of reality shows, who is most popular among young people, never goes on air ('Buona Domenica' and other appearances) without his Lozza. And the mysterious 'Secchione' is already on air in an ironic advert for Amica Chips crisps. However, the testimonial 'par excellence' remains Alessandro Preziosi, who shows off different sunglasses and ophthalmic models, with a design that is both elegant and sporty at the same time.

So, Lozza's product placement campaign is effective and perfectly in keeping with the tastes, inclinations and needs of the target of reference, with the focus on the noses-VIPs and their ability to convey styles and trends.