VidiVici Occhiali: Mido new, unprecedented success

A quality offer, a varied range of products, creativity and the courage to experiment allowed VidiVici Occhiali, on the occasion of Mido, to set itself as one of the most popular businesses that received the most visits from the large public attending the event.

A new Mido and a new stand enlarged and renewed following a fascinating, functional, futuristic exhibition project. The Design Lab area, dedicated to the most innovative companies, witnessed the creation of 'l'alcova' VidiVici Occhiali: 600 square meters designed as a home to convey the sense of warmth and intimacy, a clear expression of passion, emotion and artistic genius. 'Rooms' personalized for every brand with targeted references to the signs characterizing the brand language, a lounge area with oversize sofas and fun 'bear' chaise longues by IPE Cavalli and a vibrant, drinks area, constantly on the move, to launch the new concept of the Vidivici Cafe'.

'I am particularly satisfied with this Mido' declares Lele Danzi, the general manager of VidiVici Occhiali 'After a difficult Friday caused by the transport strike and the new logistics of the Milan-Rho Fair, we had three intense days, packed with meetings and approval. New distributors, new international and national buyers and enthusiastic confirmation from our existing customers. This is a cause for great pride for me and our staff. All of us have invested a great deal in this important occasion, both as men and as a company. We conceived and designed this new stand, 4 times larger than the one last year, a sort of VidiVici Occhiali design village where each of our brands existed independently. We had over 70 people working together, a real team, and now I can say it, a winning team. '

VidiVici's stand was not just the center of busy commercial activity, but it was turned into a theater, the perfect setting for the many people from the world of entertainment.