Coco Song presents a new look!

The new positioning of Coco Song, the renowned Italian brand of eyewear and jewelry that has been managed by Tesmo International since June, not only has new commercial strategies, but also a new coordinated image that was presented with the launch of the new Cocosong.it website.

“The work on Coco Song’s graphic identity was an obligatory decision to give voice to our brand’s real soul following internal changes”, said Tesmo International CEO Corrado Moro.

The new brand is an harmonious synthesis of a ten-year story, the expression of a strong and mature personality, and a way of conveying the fascination of the East. But it is also the elegance and refinement of Italian design in a balanced identity intentionally and clearly breaking with the past.

With its entry into the world of jewelry, Coco Song has maintained the character and exuberance of its products, the originality and uniqueness of its style, but with graphics that are more minimalist and refined.

The slender C and S initials are sinuously intertwined to form a stylized dragon. Majestic and elegant, it is the symbol of Eastern culture, the custodian of knowledge, a creature that brings good fortune, but which is also the guardian and defender of ancient treasures and magical places.

The Eyewear and Jewelry payoff expresses Coco Song’s new product range with simplicity and immediacy, while clarifying and underscoring its new commercial horizons.