Look Occhiali: new educational campaign for children

Look the Concept Factory’s new educational campaign, “Wellbeing at first sight”, began officially at the start of June and will run until end November, and is dedicated to the world of children through the promotion of a proper lifestyle that begins with infancy. Supported by the Prime Minister’s office, this important initiative will cover the entire country thanks to the involvement of Italian opticians. A new competition for families will also be launched.

The purpose of the initiative is to raise parents’ awareness about the importance of teaching children some simple rules that are important for balanced physical and psychological development: more contact with nature, movement and outdoor sports, a sensible, limited amount of television and videogames and a balanced diet are just some of the subjects Look touches on in the campaign.

The protagonists of the operation are the Lookkino brand, through which Look expresses maximum attention to children’s safety, and over 1,000 Italian opticians who will apply their professionalism and skill to recommending the best products.

Visitors to any of the outlets taking part in the initiative will receive a free booklet which is produced in collaboration with pediatricians and gives advice about the correct lifestyle for keeping the whole family healthy. Look aims to place maximum emphasis on the subject of wellbeing, especially that of children, with practical rules that can be applied immediately, and on the importance of always knowing the origin of products bought.

The booklet will be joined by the launch of a competition from June 26 through November 30 with bikes, scooters and balls as prizes. The competition is open to all children and their parents who complete the competition card at one of the outlets taking part in the project. A purchase or proof of purchase is not required. It is a way of giving as many families as possible the chance to benefit from the Lookkino initiative, with promotional aims in second place.

With “Wellbeing at first sight” Look confirms its intention to be increasingly active and socially responsible, especially where children are concerned, by carefully controlling the entire production cycle and creating specific projects at the service of the end consumer.