Serengeti: Italian opticians say yes to Test Drive

In various Italian cities at different times from March through November 2009, Serengeti offers potential customers the no-obligation chance to test a pair of its eyeglasses for 24 hours. The eyewear is made available by the 110 opticians’ stores participating in the initiative.

“Test Drive” is a audacious operation that the American brand has dedicated to all professional opticians who want to give their customers advice about safe sight protection.

The objective is to let people know about Serengeti’s know-how and continual research into the best technologies and also to contribute to cultivating protection and good vision in as wide an audience as possible: comfortable, protected vision that safeguards the precious faculty of sight, now more than ever under attack from known risk factors that cause eyestrain and, in the long-term, could lead to irreversible damage.

Serengeti has provided participating opticians with a Test Display of 16 pairs of eyeglasses for the 24-hour test. If at the end of the test customers decide to buy Serengeti eyeglasses, they can choose from the 24 models that will be on sale during the 15 days of the “Test Drive” operation. All the opticians who take part in this important initiative will receive a gift of a useful, personalized gadget.

Alain Prost, a Serengeti “ambassador” for many years, continues to make his experience available to the brand’s designers for the development of the special drivers’ models that bear his name. And this year James Denton, who plays sexy Mike Delfino in the “Desperate Housewives” series, will be its symbol: modern, charming, self-assured, he loves nice cars and cult objects and perfectly interprets the spirit of the brand.