Tesmo International to guide Coco Song
To enable Coco Song, the original and prestigious Italian eyewear brand, to take the best opportunities on the global market through strong management, a successful marketing strategy and a suitable commercial structure. These precise objectives led to the creation of Tesmo International, the new company that will focus exclusively on the management of the Coco Song brand.
The year 2009 marks a turning point for the brand that loves color and is used to confidently mixing unusual materials like feathers, silk and flowers, but without ever losing sight of elegance and comfort. From an exclusively eyewear brand Coco Song will increase its range of action to become an all-round, global and multi-product brand. Synonymous with elegance, a love of nature, rigor and precision, with Tesmo International the Coco Song world will redefine its boundaries and transfer its distinctive value to a wider range of fashion accessories. Through product expansion and diversification, the new company aims to enhance the Coco Song brand in a way that is innovative and will project it onto a new international level. Jewelry will be the first step, followed closely by leatherwear and watches, and obviously these will maintain the genuineness, originality of style and high levels of craftsmanship that characterize Coco Song.
TESMO International’s CEO is Corrado Moro, a successful manager on the international eyewear scene. A former commercial manager with Allison, he is now the main player in a personal undertaking. His decision was dictated by the exuberant and innovative character of the Coco Song brand, the throbbing heart of a unique and unmistakable style, and the excellence of its strictly handmade eyewear that combines the refinement of Italian design with the fascination of the Orient.
It was Coco Song’s strong identity that compelled Moro to set up Tesmo International. “The idea”, stated the new CEO, “of a wide-ranging product that would give a voice to the Coco Song style through the creation of a vast collection of fashion accessories, could only be supported by a dedicated company. Tesmo International will have the task of conveying the new brand concept throughout the world. In an overcrowded and confused market” Moro underscored, “opticians and jewelers will at last have a new opportunity, a concrete alternative, because”, he concluded, “Coco Song will present an attractive multi-product world identified by an authentic and well-recognized mood”.
The development plan will launch Coco Song as a unique and exclusive brand, the protagonist of a multi-product and multi-channel strategy. The eyewear will continue to be created by Tesmo International art director Elisio Tessaro and, initially, it will be combined with the sale of jewelry by designer and goldsmith Paola Garofalo, and the opticians’ and jewelers’ channels will have diversified lines. Thereafter, these will be followed by the launch of other fashion accessories, the natural extension of the Coco Song personality, the natural expansion of a brand that’s ready to make its mark.
