www.stingocchiali.com now online

With the launch of www.stingocchiali.com, De Rigo Vision has introduced a new and important communication tool for STING, the youngest brand owned by the group. The new website is rich in glamorous contents and visuals that are in line with the brand’s current purely fashion trends and original advertising campaigns.
The graphic design and language is strongly influenced by the journalism of the sector and the site has been conceived as a fashion magazine with sections and contents reminiscent of articles about the history of costume, pages of fashion news, shopping features, and photo services. Every sun or vision model is presented in a photo and a description of the stylistic and emotional characteristics that make them the season’s indispensable accessories. The visuals of the stunning male and female models in the new campaign are shown in a variety of front-cover looks and represent the site’s highly impactful primary fashion content.
An original home page gives visitors something ‘extra’: the videos made backstage during the fashion shoots. A look in constant movement that’s suitable for all occasions, characters and face types, and always strictly in line with the latest trends. A fun way of surfing the world of fashion and being inspired to create a style that’s right for you.
Useful sections for enthusiastic Sting fashion surfers include a Store Locator, an indispensable tool for finding a favorite model and the nearest outlet in real time. Loyal consumers can find all the brand-specific news and special initiatives in the form of summaries or cover headlines for immediate visualization and rapid consultation.