Lotto and Creattivi: news from the Spanish market
“The partnership with Tuscania has enabled us to convey to the Spanish market the main values of our offer, corresponding to great products and quality guaranteed by local production together with the refinement of typical Italian style and 360° customer service, a Yuka point of excellence”. This was the comment by Yuka founder Roberto Canal, who is pleased and confident about the growing success of the Lotto and Creattivi collections on the Spanish market.
Even though the economic climate is not very positive, the Yuka brands continue to be successful in Spain because of their technical characteristics and quality.
The Creattivi vision collection has found a well-defined segment of customers in Spain and it targets consumers who are attentive to market trends and look for fresh and innovative stylistic factors. The collection is inspired by geometry where all the lines create animated patterns enhanced by contrasting colors. The lines on the temples are highlighted and emphasized by decisive colors, whereas the unique and complex execution is enhanced by elimination and bonding work.
Also highly successful on the Spanish market is the Lotto brand, a synonym for technological innovation and the refined use of futuristic materials. With the dynamic, successful image of sports champions and a modern, lively lifestyle, this brand’s vision and sun collections love to be daring and innovative. The vision collection has been particularly successful because of the extremely functional and exclusive NXT® technological platform. Totally shatterproof, with an excellent memory effect and resistance to chemicals, NXT® is the optimum solution as it does not release chemicals that are harmful for the skin, it does not interact with UV rays, perspiration effects or cosmetics and therefore it does not alter or age. No less important are the transparency and luminosity of NXT® frames, which do not hide the eyes or the face but enhance their distinctive features.
Yuka’s strategy is winning and it aims to continue to gain ground throughout Europe. “We believe that the Creattivi collection can continue to grow its success on the Spanish market because of its distinguishing style and technical solutions”, commented Roberto Canal. “As far as Lotto eyewear is concerned, it conveys the image of local and other sports champions who confirm the brand’s success”.
Yuka’s partner is the Spanish distributor Tuscania occhiali s.l. (www.tuscania.es) which targets only top-level outlets since it can count on the special features of made in Italy products combined with exclusive design.
