Theo presents Flandria
Exclusive, striking and functional are the words that describe Flandria, the new collector’s item from the Belgian brand theo. Only 180 – 60 black, 60 golden and 60 fluorescent pink - pair of glasses are available. Flandria is inspired by the helmet worn during cycling races. Or how an extremely functional item can become a fashion accessory.
Designer Patrick Hoet wanted to add an extra value to a purely functional item, a racing helmet. Moreover, this object had to be able to turn up in a streetscape and not in a cycling race. In any case, this was the starting point. The result is amazing and unique. Flandria is not intended for sports people either. It is meant for people who want to stand out. You can also interpret the slogan ‘Beat the others’ very literally. After all there is a big chance that you will be looked at when you have a Flandria on your nose. Finally, it is an ‘eye-catcher’. Not suitable for wallflowers.
Just like a professional cycling helmet with outstanding ventilation, a very light weight and high-tech comfort, the Flandria does not have to skimp on functionality either, although it is a fashion object. The sun has no chance thanks to the curvature of the lenses. The wearer gets no unwanted sunlight in the eyes, nor is he/she inconvenienced by wind. There are no more annoying dust particles or other unwanted objects in your eyes.
0 sets Just 60 sets of three pairs of spectacles (one black, one golden and one fluorescent pink) were produced. Finished is finished. Moreover, each Flandria is numbered and accompanied by a certificate of authenticity signed by designer Patrick Hoet and theo’s big boss, Wim Somers. This is to guarantee the exclusiveness of the collector’s item for the purchaser.
The ‘Flandrien’
Flanders has a rich cycling past and is the birthplace of the typical ‘Flandrien’, on which the name Flandria is based. A ‘Flandrien’ is a racing cyclist who continually chooses to attack during a contest and to stay cycling until he reaches the finish line completely exhausted. The term originated during the inter-war Flemish cycling races when racing cyclists had to battle constantly against poorly laid paving on Flemish roads.
