V-Ide®: a large online community

A company in step with the times, young eyewear with a strong personality and Vasco’s unmistakable rock soul: these are the ingredients of the Immagine Eyewear revolution which has completely changed its look with the launch of the new V-Ide® eyewear made in collaboration with Vasco Rossi.

This radical transformation begins with the way it communicates with - and relates to - the public to better express the new product’s irresistible identity. A completely natural change for a company that has always been distinguished for its creative and original design as well as the desire to be updated and adapt to a constantly-changing reality. This is why the new
V-Ide® website has been designed as an entertaining medium for bringing the product closer to its reference target: adventurous young people with a carefree style that is also daring, just like Vasco.

The website has created a genuine and increasingly fast-growing online community: in the “Il tuo sguardo rock” section it is possible to follow Vasco’s tour that V-Ide® accompanies with a dedicated corner stage after stage. You can join the community at every concert, try the exclusive eyewear and take photos. All these visuals and the photos taken backstage during the tour can be seen on the website in an area created especially for fans, where they can write personal impressions and comments.

Great success also for the V-Ide® Facebook page that in just a few months has united over 4000 fans. The decision to become part of the most famous social network has proved to be successful: the fans’ words and photos increase the feeling of belonging and emotional involvement that Immagine Eyewear wants to promote with V-IDE®.