Charmant Group, Hoya and Soleko together at Freeoptik in Fregene
Over two hundred guests at Singita Miracle Beach, the jewel in the crown of the Roman coast, met at sunset in ethno-chic surroundings with lounge music to sip the best summer cocktails.
A different kind of evening where work and business played a supporting role. No more programmed meetings and encounters in meeting rooms, stores or overcrowded exhibitions where time dictates, but at a peaceful, pleasant evening for discussing work and finding out about the new proposals from these big players in the sector - frames, ophthalmic lenses and contact lenses – without stress or pressure.
An alternative and enjoyable way of working and meeting where, at last, opticians and the industry can talk to each other as partners and players in a single market in which both are the protagonists.
For Free Optik it was one of the first initiatives promoted by new president Marco Kichelmacher and his Board of Directors: “We wanted to inaugurate this summer and our group’s new season with a different kind of event because we believe that in order to take the right road to growth and innovation at this difficult time, we must be on the same side…. under the same starry sky, as it were...”, Kichelmacher commented. Free Optik commercial manager Stefano Mele thanked all the guests whose energy and cordiality made the success of this initiative possible.
Alessandro Chitotti – Charmant Group country manager – was one of the promoters of the initiative. “I am convinced that times have changed, we have to reacquire the healthy habit of listening and meeting, even informally, with opticians in order to find points of contact and interesting ideas for their work. Charmant has always been close to its customers. Thanks to this reliability and the quality that has always distinguished us, we have been able to keep our promise of perfection and precise service for customers by focusing also on the desires and requests of end consumers. This is our road and we wanted to confirm it with this party.
"Soleko”, stated commercial manager Stefano Proietti “recently took the road of totally renewing its range of products and its way of communicating. In line with these changes, it has joined this new way of relating to its customers by creating partnerships with the Group and by interfacing with individual associates.
The success achieved is due to being able to handle work-related subjects outside normal environments and thereby capturing the customer’s attention in a way that is less formal”.
Luca Sangalli – National Account Hoya Lens Italia – “Listening carefully to the needs of our partners and knowing how to come up with the answers and targeted interventions is a daily undertaking at Hoya. Relationships with our customers are based on the exchange of ideas and it is only in this way that we can create successful solutions for coping with challenges. The Hoya Center’s 360-degree sales concept, for example, stems precisely from the need of opticians and optometrists to enhance the professional image of the optical center and create sales of value. On an evening like this, it’s good to be able to toast to success and future prospects for growth together with our customers”.
