Dai Optical: first feedback on new campaign

At only a few weeks since the start of the multimedia advertising campaign, Dai Optical Industries has had more than positive results.

Short but highly communicative, the spot provides an immediate visual solution to a problem that “afflicts” many presbyopes who are still reluctant to use progressive lenses. The TV spot, which interacts simultaneously with other communication channels like social networks and interactive platforms, has gradually created a widespread information system that targets an audience of all ages and types.

Millions of people interacted with Dai Optical on Google, Twitter, Myspace, Facebook and YouTube, a demonstration of considerable interest by people who actively participated in its interactive proposals.

On Google in particular: in two weeks the campaign had over 1,300 hits and the ads were seen about 1,140,000 times. Good results also for the Facebook campaign where ads were seen almost 3 million times, and about 17% of the hits were turned into an "I like it".

Currently, the DAI Optical Fan Page has 600 fans (more than half were generated by the ads), an excellent result considering that the Fan Page was created two weeks ago.

DAI Optical Industries publishes an interactive banner through which users can take part in a mini survey. This is followed immediately by an output of results and a call-to-action to visit the company-dedicated Fan Page.

It’s another virtual universe but, in the case of Dai Optical, it gives you a whole range of useful information that is real.