Eurobonus, the new program from Optovista

For some time now, Optovista has been targeting new technologies to constantly increase its market share in Italy. This is why it decided to take full advantage of the potential offered by the web with an original and practical program that’s close to the needs of its customers – Italian opticians.

To do this, it created a promotion on the GeniusWeb portal, an exclusive system launched in 2010 which includes, among other services, the possibility of ordering lenses online in order to considerably reduce delivery times to the optical center.

The new loyalty program that rewards the hundreds of Italian opticians registered with Genius is called €urobonus; it lets them buy online and begin the automatic (and free) collection of points that are converted in real time into special discounts for use with subsequent orders.

The portal’s reliability, speed and accessibility have been made into an even more brilliant idea for people who want to take advantage of this opportunity, continue to be updated and begin to reap the rewards.

“This initiative is part of a wider contact project with optometrists that Optovista intends to develop in 2011” explained Optovista President Paolo Pettazzoni. “We will take up the social network challenge in a way that is innovative and effective by always aiming at practicality and simplifying the work of Italian opticians. Speed and efficiency are in fact critical factors for success and together with product quality they are central to our operational communication strategies.”