Good expectations for Sover growth in 2011

It’s the time for taking stock of the post-exhibition situation also for Sover, the Belluno-based eyewear company headed by the Cannicci family and one of the leading companies in the sector. On returning from the international appointment with the world of new eyewear trends, Sover confirmed the positive trend that has continued for years, even when the global crisis was most strongly felt. The presentation of the new collections by MCS – the Valentino Fashion Group brand – and Laura Biagiotti, together with a portfolio that includes, among others, the house brand, the 1A Classe Alviero Martini license, and the Gant and Nickelodeon distribution brands, met with very positive reactions, particularly with regard to exports. Thanks to the fashion lines adapted to suite the typical Asian traits and also to a “penchant” for made in Italy, compared to 2009 there was significant growth in Korea and China which stood at over 48.2% and 36.6%, respectively.

There was a similar positive response from the East European markets, where Sover has been present since 1994 with leading distribution structures and where there is an air of confidence and a positive trend that was felt even at the end of 2010. A sign that perhaps the recent crisis is receding. In the case of Russia, a strong ruble is encouraging sales of fashion and made in Italy.
Sales on the Italian market remained stable, even at a time of strong sector contraction, and have shown an interesting inclination for growth that can be assumed will lead to a percentage increase of two figures by end 2011.

The strengthening of the distribution network, particularly in certain European countries like France and Germany, combined with the addition of new and highly qualified professionals for designing the new collections, and a renewed commitment to offering a service tailor-made for the needs of customers, continue to be the characteristics that will determine the growth of Sover, whose billings increased by 24% in 2010.