Lozza: new competition and new campaign

After celebrating the 30th anniversary of its foundation in 2008 with the restyling of Zilo, for spring 2011 Lozza continues the re-launch of the historical iconic model of the ‘70s. Presented a few weeks ago at Mido, the new campaign is scheduled to start soon and with Marco Mengoni as special testimonial it’s sure to pack a punch.

The campaign shows the famous Zilo and Cooper eyewear in their original and recognizable shapes and with a flavor that conjures up the ‘70s in a reinterpretation of the famous limited edition vinyl Picture Disc LPs with images of the singer.

The shots by German photographers Mierswa-Kluska of Innovative Fashion Ideas feature Marco Mengoni, the winner of the MTV European Music Award who finds that the Cooper and Zilo models complement his sensitivity and unique character.

An upcoming new page on Facebook, a new blog and a restyled site will complete the brand’s presence also on the web.

March 15 saw the start of Mengoni Private Show, a competition that will reward numerous lucky fans of Marco Mengoni by taking them to an exclusive unplugged concert in Rome June 16.

It will be supported by outlet materials and a Facebook application for creating a personal Private Album Picture Disc like the stars of the advertising campaign.
QMI partner for organization of Lozza competition.

The Mengoni Private Show is for the winners of the SMS&Win competition that De Rigo Vision has organized with the support of QMI: until May 31 anyone who buys a pair of Lozza eyeglasses will receive from the outlet an invitation to send an SMS and have the chance of immediately winning two tickets to Marco Mengoni’s unmissable Private Show.