New Nike print campaign

The Nike brand continues to focus on its eyewear collection and this time it’s with an innovative advertising campaign on different media channels. A 360-degree approach that will enable the development of actions aimed at opticians and end-consumers.

Shot on the California coast, the new campaign has the young and sporty mood typical of the Nike brand. During a typical day in California, four young guys can be seen having a blast rollerblading, surfing, running and driving around in a car.

A massive outdoor campaign with these protagonists will appear in over 20 cities, country-wide, with ads in major fashion and trade magazines, on websites and social networks, as well as in a special cell phone app.

A new mini website with a direct link to the brand’s official site will give details of all the eyewear products and a locator for the closest outlets.

Nike will also use the innovative QR code on all media and outdoor materials, which will give access to the mini site to see all the videos and products.