Optovista: more and more social, more and more digital

In order to stay close to optometrists, Optovista makes the most out of web potential and has officially launched a fan page on Facebook and a dedicated channel on YouTube.

Optovista has joined the social networking world to improve its dialog and interaction with customers and all Italian optometrists. The two channels provide users with loads of news, product updates and information, services and Optovista promotions. The company has always been technologically-aware and now it has demonstrated that it is increasingly leading-edge, able to respond to individual needs simply, conveniently and rapidly.

Thanks to the Genius Web portal, it has chosen the network in general as its preferred communication arena for staying in contact with Italian opticians.
Hundreds of professionals are already ordering their Optovista lenses on the Internet, thus saving time and optimizing their relationship with the company.

“Thanks to social networks” explained Optovista President Paolo Pettazzoni “we aim to speed up telling optometrists about everything that’s new and have an open media platform for talking directly to customers and all interested users.
If you don’t want to miss any updates, simply key Optovista in the Facebook search engine and click on “Like”. It’s been done by over 500 people, including many opticians, in just a few days.

For Optovista, having a presence on YouTube means transparency, because videos allow the company to demonstrate its work and professionalism better and more interactively than in the past.