Tommy Hilfiger Eyewear featured in The preppy oiint of view
The Tommy Hilfiger Group, which is wholly owned by Phillips-Van Heusen Corporation [NYSE: PVH], is pleased to announce that the Tommy Hilfiger eyewear collection, manufactured and distributed by the Safilo Group, is launching ‘THE PREPPY POINT OF VIEW’ project, as part of Tommy Hilfiger’s “PREP WORLD”, launched in April 2011. The Prep World, a Spring/Summer 2011 limited edition capsule collection of 60 pieces for men and women, will be housed in a first-of-its-kind Pop-Up house, which is travelling to key cities around the globe this spring and summer – Paris, New York, London, Stockholm, Los Angeles, Madrid, Milan, Sylt, Germany and Knokke, Belgium. Prep World also incorporates an online experience showcasing the best of prep from around the world.
The Tommy Hilfiger eyewear collection takes centre stage in the “THE PREPPY POINT OF VIEW” project, which encompasses a host of imaginative and interesting online activities at www.tommy.com/eyewear, as well as featuring a new eyewear campaign in which members of the eclectic Hilfiger family interpret the eyewear. Each eyewear model is paired with interesting multimedia content shared on each Facebook user’s notice board: fantastic contents to discover, to explore the essence of preppy style and to look at the collection from a new point of view.
The eyewear styles featured in the new online activities epitomize the brand’s preppy image and iconic details, such as TH 1985 sunglasses with its neo-preppy mood, vintage sports inspiration and TH institutional colors, TH 1044/s sunglasses with its downtown attitude, the flag monogram and the stripes on the inside of the temples and TH 1054 optical frame with a 1950s look and the T-logo on the end pieces: all styles reflect the contemporary, all-American spirit of Tommy Hilfiger.
In addition, the Tommy Hilfiger Facebook fan page hosts a new and innovative virtual reality application where the users can select a pair of Tommy Hilfiger glasses and then see the world from a simulated “preppy point of view” via web-cam. Visitors are invited to upload portraits of themselves wearing preppy glasses and, by posting them on the website www.tommy.com/eyewear, to take part in the “TOMMY HILFIGER EYEWEAR - THE PREPPY POINT OF VIEW” competition, available in Italy, France, Spain and Germany from May 17, 2011 to September 15, 2011. The winner in each country will receive a 3-day trip to New York City.
