Coastal.com Launches Oakley in Europe and Announces Second-Quarter Sales Increase of $53.7 Million

Coastal.com adds Oakley to its European website and unveils a sales increase of 11 per cent The Canadian online eywear provider Coastal.com announced that it has signed a distribution agreement to launch Oakley eyewear on its market-leading European website, Lensway, and unveiled a sales increase of 11 per cent ($53.7 million) for the second fiscal quarter, ended April 30, 2013.   "We are delighted to launch Oakley products on our European site," commented Peter Lee, Coastal's managing director, Europe. "We are totally focused on providing our customers with the best eyewear available, combined with an amazing customer expérience, and Oakley products are a great fit in our offering. Every day more than 250,000 unique visitors shop on our sites around the world, which provide unparalleled exposure for brands seeking to expand their reach."   In addition, the company reported their recent financial results. "The overall business grew well in the second quarter, with glasses showing particular strength in key markets, such as North America," said Roger Hardy, founder and CEO. "During the quarter the average order size for glasses grew 40 per cent to $73.26, driven by increasing numbers of returning customers, increases in branded sales and a focused strategy to enhance specialty categories.   "We continue to see a secular shift towards a better way of buying eyewear as more and more consumers become aware of the value, savings and convenience of buying online. In Canada 47 per cent of glasses' revenues in Q2 were generated by returning glasses customers. This affirms our belief that we are building a stable and recurring revenue model in the eyeglasses category similar to our contact lens business. Since launching the glasses business four years ago, we have served approximately 1.5 million customers in North America alone. We continue to leverage the uniqueness of our offering, which includes vertically integrated state-of-the-art manufacturing facilities, providing rapid delivery of our broad eyewear selection. In the second quarter we also experienced record traffic, online impressions and increases in brand awareness. "