Marcolin: success for “Sguardi d'Atelier”
An exhibition-event promoted by the company in collaboration with the LuzPhoto Agency inherited from Grazia Neri Spazio Edit, which at one time hosted the offices of photography agency Grazia Neri, is an industrial structure with the perfect combination of modern architecture by architect Antonio Citterio and the historical context of which it is a part: a palazzo of the late 1800s in the characteristic Brera and Isola districts that now overlook the biggest urban recovery project in Europe. It is the location that was chosen by Marcolin to present the exhibition promoted and arranged in collaboration with the LuzPhoto Agency. Sguardi d'Atelier: 15 outlooks for 15 ateliers. 15 visuals of 15 situations. 15 cameras for 15 reports. 15 photographers from all over the world were asked to represent in their own journalistic style 15 micro-universes accompanied by details, colors, objects, fantasies, faces and anecdotes. This was the leitmotif of the exhibition-event that opened yesterday evening. Marcolin, whose unique ability to faithfully combine the creativity, style, quality and attention to detail of all-Italian craftsmanship with the language and DNA of each brand, can be described as an international eyewear atelier. For the occasion, it selected and included in the various contexts of the photographs some of the brands for which it is the worldwide licensee and voice. It is not by chance that the companies chosen have a common denominator: care. Care that stems from a passion for everything they do and emotions that are felt when that passion is expressed. Entering these places will seem like being catapulted backward in time, when work was synonymous with learning, the knowledge of a trade, when artisans wielded the tools that animated their workshops and used them to meticulously create their treasures, and when long procedures were inexorably part of creating high quality products. Contact will be made with small contemporary excellences, such as those by eclectic Californian designer Paul Budnitz and his entirely handmade titanium bicycle frames; with Nani Croze who creates imaginative and precious mosaics from recycled glass at Kitengela Glass opposite Nairobi National Park; with the indisputable Japanese maestro of the art of tattooing, Ikebukuro Shodai Horitoshi, who for almost half a century has created in his studio colorful paintings using a traditional hand-engraving technique; with the astounding English baker Lily Vanilli who makes amazing sculptures out of excellent cakes; or with Altalen, the Milanese atelier where hats of any shape, color and inspiration are made. With the allegoric/symbolic imagination of New Zealand artist and musician Reg Mombassa; with Bollywood costume designer Neeta Lulla, whose splendid embroidered costumes have enhanced the roles played by innumerable actors; with Japanese calligrapher Sisyu, whose characters express not only their meaning but also emotions; with the refined intimacy of THE STUDIO of hairstylist and image consultant Davide Diodovich, whose sophisticated touch and simple, clean lines have made him an aesthete; or with Charlie's Place, the overseas workshop for Honda period motorcycles, the restoration of which will fascinate anyone and not just enthusiasts; with designer Igor Popov who, in the far off Siberian taiga, meticulously handcrafts articles from wood where every small groove expresses the story of a generation; with ceramists Luesma & Vega whose artistic objects contribute every day to making the kitchens of some of the most important international haute cuisine restaurants even more exclusive. With the pencils, pastels, oils and temperas of German painter Klaus Killisch: entering his studio will be like an immersion in a world made of drawings; with Argentine sculptress Celina Saubidet, whose large and luminous installations faithfully reproduce human anatomy; with young Russian artist Tatiana Akhmetgalieva, whose "artisan" works created by combining different materials not only demonstrate her considerable deftness but also recount her childhood memories. The photographic route enable spectators to experience everyday lives that are far away but close to Marcolin's mission to know about the complexities of cultures and ethnic groups, to enjoy old and new tastes, listen to stories, discover the global nature of quality, to see varied points of view, experience new sensations, to forget, even just for an instant, the realty that surrounds it and leave with a different outlook.
