As of March 1, 2024, Blackfin will be moving on from its partnership with Villa Eyewear to initiate direct distribution through its new subsidiary, Blackfin Eyewear Inc., headquartered in Houston, Texas. This team is dedicated to covering the entire national territory in a structured manner, ensuring the best customer proximity and execution, and maintaining the high standards of service and quality that Blackfin is known for.
This strategic move marks a significant milestone in Blackfin’s journey within the U.S. market, signifying a step forward in enhancing customer relations and operational efficiency. The establishment of Blackfin Eyewear Inc. represents not only an expansion of Blackfin’s geographical footprint but also a reaffirmation of its commitment to delivering exceptional service and a comprehensive eyewear collection directly to the American market.
One of the key advantages of this shift to direct distribution is the facilitation of direct communication between Blackfin and its customers, ensuring an authentic and consistent brand experience. This change will enable U.S. customers to have full access to the entire range of Blackfin’s premium titanium eyewear, including the latest and exclusive designs. Moreover, with a dedicated in-house team for the U.S. market, Blackfin will ensure rapid responses and personalized customer support. The move also allows for more sophisticated and tailored marketing initiatives,
aligning closely with Blackfin's ethos of innovation and customer-centricity.
The words of Nicola Del Din, CEO of Blackfin
“We are thrilled to take this step forward with Blackfin in the U.S. market. The company is solid and has reached that maturity that makes us feel ready to evolve our business strategy. This move to direct distribution is a testament to our growth and commitment to our customers. We are confident that our clients will greatly appreciate the direct contact with our brand, experiencing firsthand the authenticity and quality that Blackfin represents. We extend our thanks to Ilario Sfoggia, his family, and the entire team at Villa Eyewear for their support and the strong personal and business partnership we've shared over these years”.
