In honor of Pride Month in June, seven CFDA eyewear brands are uniting to launch the third annual edCFDA Pride Eyewear Initiative. The designers Blake Kuwahara (Blake Kuwahara Eyewear), Christian Roth (Christian Roth Eyewear), Gai Gherardi & Barbara McReynolds (l.a.Eyeworks), Jeff Press (PRESS), Patty Perreira (Barton Perreira), Selima Salaun (Selima Optique) and Stirling Barrett (KREWE), will each offer a limited edition sunglass design, with a portion of proceeds collectively benefiting Bring Change to Mind.
The edCFDA Pride Eyewear Initiative
Established in 2022, the initiative is an annual charitable venture driven by eyewear designers of the CFDA to target and highlight specific needs within the broad spectrum of the LGBTQ+ and gender non-conforming community. With donations to LGBTQ+ causes totaling more than $100,000 in its first two years, an expansion from five to seven designers this season bodes well for a record-breaking year in 2024
Proceeds from sales of the 2024 edCFDA Pride Eyewear Initiative
Proceeds from sales of the initiative will benefit Bring Change to Mind (BC2M) www.bringchange2mind.org, an organization dedicated to ending stigma and discrimination surrounding mental health. The edCFDA’s collective donation will target BC2M's high school programs (where almost half of the teens identify as part of the LGBTQ+ community), as well as BC2M’s LGBTQ+ Youth Mental Health Task Force designed to build empathetic allies and activists, and provide crucial support to LGBTQ+ youth.
