Chanel unveils its Eyewear SS26 campaign: a cast of ambassadors expresses the Maison’s style

From Nicole Kidman to Pedro Pascal, the new campaign presents eyewear as a form of personal expression, blending iconic codes with a contemporary spirit.

Chanel unveils its Spring-Summer 2026 Eyewear campaign, featuring an international cast of ambassadors including Nicole Kidman, G-Dragon, Lily-Rose Depp, Pedro Pascal and Ayo Edebiri.

In front of Craig McDean’s lens, the protagonists bring to life a series of spontaneous and natural portraits, creating a collective visual narrative in which each personality interprets their own style with freedom and ease. The result is a dynamic and contemporary image that reflects the many facets of the Chanel universe.

At the heart of the campaign, eyewear becomes a defining element of individual identity. The frames reinterpret the Maison’s iconic codes, including the quilted motif, the two-tone aesthetic and the double C, all emerging as recognisable and timeless signatures.

The eyewear offering is enriched with refined details and sophisticated craftsmanship: luminous strass, Chanel lettering, finely crafted profiles and vibrant tones that capture the light contribute to a look that is both elegant and contemporary.

With this campaign, Chanel confirms the growing importance of eyewear as a key category, capable of combining heritage and innovation, turning each frame into a true tool of expression.

Photo courtesy of Chanel