Chiara Scelsi and Filipe Nieves star in the new Persol campaign

A visual tale of light and shadow for Fall/Winter 2025.

The atmosphere of film noir meets Italian design in Persol’s new Fall/Winter 2025 campaign, “Total Black Arrow”, featuring Chiara Scelsi and Filipe Nieves. Two magnetic presences bring to life a story told in chiaroscuro, where elegance and intensity merge in a refined play of contrasts.

The campaign explores the many shades of black – a color that embodies mystery, strength, and understated sophistication – through shots that enhance the tension between light and darkness, matte and gloss, structure and sensuality. Within this visual framework, the 0PO0649NE model takes center stage: a contemporary evolution of the iconic Persol 649, known for its acetate pilot shape and signature Victor bridge.

This new interpretation introduces metal inserts overmolded with ultra-resistant materials, achieving both technical precision and stylistic refinement. The iconic Persol arrow, a functional hinge and enduring brand symbol, becomes a focal point of the imagery – no longer a mere decorative detail but the true protagonist of the aesthetic narrative.

With “Total Black Arrow”, Persol renews its stylistic legacy through a sophisticated, cinematic visual language, where design sets the stage and the ambassadors perform as its conscious interpreters.