GUESS?, Inc. and WHP Global announce licensing partnership with Marcolin for the development of rag & bone’s eyewear line

GUESS?, Inc. and WHP Global, a global brand management company and co-owner of the New York fashion label rag & bone, announce the signing of a four-year exclusive licensing agreement with Marcolin – a long-standing licensing partner of GUESS – for the design, production, and distribution of the new rag & bone eyewear collection.

Founded in New York in 2002, rag & bone quickly established itself as a benchmark in contemporary American fashion. Known for its authentic and minimalist style, the brand blends craftsmanship with modern cultural influences, offering a fresh take on New York City’s urban aesthetic. Today, rag & bone stands as an icon of quality and effortless style in both men's and women's apparel.

The rag & bone Eyewear collection will draw inspiration from the energy of metropolitan living, featuring distinctive models designed for trend-conscious consumers as well as those seeking functionality and style for everyday use.

“We are proud to collaborate with such an iconic brand as rag & bone, which fully expresses a contemporary and authentic aesthetic deeply rooted in New York culture,” said Fabrizio Curci, CEO & General Manager of Marcolin.

Paul Marciano, Co-Founder and Chief Creative Officer of GUESS?, Inc., commented: “We have been working with the Marcolin team for over 30 years, sharing a common vision of style, innovation, and attention to detail. We’re excited to expand this synergy by including rag & bone, supporting the development of a new eyewear segment that reflects the brand’s unique identity.”