ic! berlin becomes the new Official Eyewear Partner of Audi Revolut F1 Team
ic! berlin, the German eyewear brand owned by Marcolin, announces a new partnership with Audi Revolut F1 Team, becoming the team’s Official Eyewear Partner.
The collaboration brings together two realities united by precision engineering, functional design, and contemporary aesthetics. A project that connects shared expertise and aligned visions, focused on performance, design minimalism, and meticulous attention to detail, where every element is conceived with a clear purpose.
The announcement comes in a particularly meaningful year, as ic! berlin celebrates its 30th anniversary. Over three decades, the brand has built a reputation based on distinctive technical solutions and a rigorous design approach — from its iconic screwless hinge to durability and comfort — while maintaining a clean, contemporary aesthetic. A journey that reflects a constant commitment to targeted, measurable innovation.
The partnership unites two German brands for which form and function are inseparable. In Formula 1, performance is not limited to the car alone, but also encompasses concentration, precision, and safety — principles that closely mirror ic! berlin’s approach to product development.
As Official Eyewear Partner, ic! berlin will support Audi Revolut F1 Team both on and off the track, contributing to the definition of a contemporary and coherent style within a high-performance environment.
For Marcolin, the collaboration further strengthens the Group’s positioning as a meeting point between design cultures, premium performance, and global visibility, expanding ic! berlin’s international presence through the exposure and storytelling platform offered by Formula 1.
Nicola Zotta, Managing Director of Marcolin, owner of the ic! berlin brand, states:
“We are excited to launch this collaboration with Audi Revolut F1 Team, which brings a new and sophisticated expression of style and design into Formula 1. ic! berlin eyewear is created with the same approach: engineering precision, design clarity, and meticulous attention to detail. This makes it a natural extension of the team’s aesthetic language within the paddock. This partnership will allow us to position ic! berlin at the intersection of style and performance, in one of the most exclusive sporting contexts in the world.”
Stefano Battiston, Chief Commercial Officer of Audi Revolut F1 Team, comments:
“With Audi Revolut F1 Team we are building a brand defined by clarity, confidence, and a modern design language. ic! berlin shares this vision, translating its engineering expertise into products with a strong minimalist character. This partnership goes beyond functionality: it represents the meeting of brands that offer a distinctive point of view and that take care of every aspect of the team’s presence in the paddock. Together, we believe that true performance and style are born from intelligent design and targeted innovation.”