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‘In the midst of the action’: Prada Linea Rossa Eyewear 2024 campaign with Jake Gyllenhaal

‘In the midst of the action’: Prada Linea Rossa Eyewear 2024 campaign with Jake Gyllenhaal

American actor and producer Jake Gyllenhaal stars in the new 2024 Prada Linea Rossa eyewear campaign, shot by photographer Lukas Korschan at the Luna Rossa Prada Pirelli base in Cagliari.

An exploration of the intense world of high-performance sailing, the portraits
and moving image document Gyllenhaal and the Luna Rossa Prada Pirelli team
while preparing for the race. The campaign captures a sequence of candid
moments and interactions, from his arrival at the base to the sailing experience, while Gyllenhaal embraces the spirit of the challenge – the 37th America’s Cup competition taking place in Barcelona from September to October 2024.
Gyllenhaal commented: “I had the best time being part of this campaign in
Cagliari and joining the Luna Rossa Prada Pirelli team. I loved experiencing the
base in real life, ahead of the America’s Cup competition. Collaborating with
Prada is always unique, and this collection perfectly reflects my own style.”
Echoing the upcoming sailing competition, the new 2024 Prada Linea Rossa
eyewear capsule collection features a contemporary aesthetic with the utmost
technological excellence. The aerodynamic wraparound design defines the ultralight frames, characterized by a powerful color palette featuring silver finishing inspired by the new AC75 Luna Rossa boat, a design masterpiece whose lines are as innovative as the new eyewear collection. The highly functional lenses protect from sunrays and enhance peripheral vision, suitable for the extreme conditions of sporting challenges.
A special signature inside the temples highlights the geo-coordinates of the
Barcelona Luna Rossa Prada Pirelli base, recalling the place where the most
crucial phase of the adventure will begin. The lifestyle offering completes the collection, featuring essential and geometric frames, designed with minimal and monochromatic lines, that reflect an effortless attitude.

Jake Gyllenhaal is an Academy Award and Tony nominated actor and
producer. Gyllenhaal has starred in over forty feature films including Brokeback Mountain, for which he received an Oscar® nomination and won a BAFTA for Best Supporting Actor; Nightcrawler; Donnie Darko; Sony Pictures secondhighest grossing film, Spider-Man: Far From Home. On Broadway, he starred in Tony nominated Sea Wall/A Life, Sunday in the Park with George and This is Our Youth. Recently, he led Ambulance (2022), Guy Ritchie’s The Covenant (2023), Doug Liman’s Roadhouse (2024) and Apple TV+’s Presumed Innocent (2024).