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The 52nd edition of MIDO, the leading eyewear has started under the banner of business, networking, culture, inclusiveness and accessibility!


Day 1 confirms expectations:


MIDO is the industry's point of reference because of its visitors, exhibitors, buyers and businesses who every year place their trust in us. Thanks to their ideas, this show is the place to be for trade professionals, trend lovers and all those who gravitate around fashion. We have been working for months to make this event unique, MIDO is primarily about innovation and new features, and never before have we had such a rich program with unparalleled content and very popular celebrities, not only from the eyewear industry but also from the fields of culture, lifestyle, current events and fashion."


This is what MIDO President Giovanni Vitaloni said this morning while opening the show.