Jet Set Group renews its eyewear license with John Richmond and strengthens its partnership with Silvian Heach

The Civitanova Marche-based company consolidates its relationship with the Arav Group and reinforces its position in the fashion eyewear sector.

Jet Set Group has announced the four-year renewal of its eyewear license with John Richmond and the continuation of its collaboration with Silvian Heach, both brands owned by the Arav Group. The new collections will be unveiled during 2025, confirming the continuity of two projects aimed at combining manufacturing expertise with stylistic development.

The agreement with John Richmond, active since 2021, is based on a partnership focused on material research, build quality, and stylistic consistency with the brand’s identity. The new collection reflects these elements through acetate frames featuring the XL visible hinge, along with metal proposals characterized by thin temples and exposed structural details. The sun collection includes bilayer constructions, embossed logos, and nylon lenses with internal anti-reflective coating, offering a variety of men’s and unisex shapes.

The partnership with Silvian Heach, launched in early 2024, also continues and has already expanded across several European markets. The company reports strong sales performance and a steady, competitive pricing strategy designed to support commercial stability and consistent reorders.

The new Silvian Heach eyewear collection features clean design and distinctive details, with acetates defined by transparencies and bilayer effects, thin metal geometries, and contrasting SH logos. The sun line introduces vibrant colorways – including blue, red, mint, and cherry – with more defined volumes and bilayer acetate temples.

Through the renewal of its agreements with Arav, Jet Set Group strengthens its role as a production and distribution partner in the fashion eyewear segment, continuing to develop projects that integrate design, technical know-how, and brand coherence.