Juicy Couture confirms Safilo Group in the eyewear until December 31, 2027

Safilo Group and Juicy Couture, a global fashion and iconic lifestyle brand, announce the renewal of a global licensing agreement for the design, manufacturing and distribution of Juicy Couture branded optical frames and sunglasses for women and optical frames for girls and teens until December 31, 2027.

“Revered for its embrace of the casual but glamourous L.A. lifestyle and attitude, Juicy Couture fits within our portfolio strategy of offering locally relevant eyewear brands in key strategic markets like North America that have a broad international reach and unique design point of view,” said Angelo Trocchia, CEO of Safilo Group.

“We are pleased to renew our partnership with Safilo Group, a true visionary in the eyewear industry,” said Joseph N. Zarro, Executive Vice President of Luxe and Classic brands at Authentic Brands Group, owner of Juicy Couture. “Through our shared vision, we will continue to deliver eyewear that captures the Juicy Couture spirit and allows our customers to express their individuality.”