Lara Stone is the new face of Versace Eyewear’s Spring-Summer 2025 campaign

Shot by Zoë Ghertner, the collection celebrates joy in all its forms.

Versace Eyewear has unveiled its Spring-Summer 2025 campaign, featuring Dutch model Lara Stone as the face of the season. The images, captured by American photographer Zoë Ghertner, showcase a refined selection of new sunglasses and optical frames, aligned with the creative concept of the Maison’s ready-to-wear line.

The central theme of the collection is joy, interpreted through a series of accessories designed to encourage individual expression and styling freedom. The campaign also marks the introduction of new styles within the Signature line, distinguished by the Versace logo in a golden finish on the temples — a signature element reinforcing the brand’s visual identity.

The SS25 eyewear collection presents a broad range of acetate frames, from classic square shapes to bold geometric and cat-eye profiles. Each model is crafted with particular attention to proportion, sharp lines, and instantly recognizable design elements that reflect Versace’s unmistakable aesthetic.

In the campaign visuals, Lara Stone wears a selection of iconic Versace garments, including a bustier featuring Medusa ’95 hardware, a printed metal mesh skirt, and a silk shirt adorned with the Barocco motif. These styling choices strengthen the connection between accessories and apparel, offering a cohesive vision of the Versace universe.

With this new release, Versace Eyewear continues to build a collection aimed at an audience that values distinctive design and brand identity, striking a balance between stylistic innovation and the enduring codes of the Maison.