L.G.R collaborates with Ermanno Scervino and unveils a new eyewear capsule collection
L.G.R renews for the third time its partnership with Ermanno Scervino, presenting an exclusive capsule collection of sunglasses that embodies true Made in Italy craftsmanship.
The standout model of this edition is the Marrakech, one of L.G.R’s best sellers. A rectangular frame with clean, perfectly balanced lines, it strikes the ideal harmony between classic and contemporary, creating an evergreen look that is never ordinary and always impactful. The model is available in three exclusive color combinations for frames and lenses: Black with Flat Grey lenses, Havana Maculato with Blue Gradient Photochromic lenses, and Panna with Sunbrown Gradient Photochromatic lenses.
Every detail has been meticulously crafted. The materials combine glossy cellulose acetate—renowned for its flexibility and durability—with Barberini tempered mineral glass lenses, ensuring maximum optical clarity and the highest level of protection available on the market. The lenses offer advanced features including 100% UV protection, as well as oleophobic and hydrophobic coatings for superior resistance to scratches and impacts. In addition, they provide infrared protection with a category 3 filter, making them not only a symbol of style but also a highly functional and protective accessory.
Ermanno Scervino brings to this collection the savoir-faire that has always distinguished the Florentine maison. A refined elegance that now extends into eyewear, elevating it as an expression of style and quality. Each frame embodies the spirit of the Scervino woman: feminine, sophisticated, able to stand out with discretion and express timeless beauty. It is the perfect meeting point between high fashion and eyewear, where every detail tells a story of unmistakable style.
The collaboration between L.G.R and Ermanno Scervino represents the union of two Italian excellences, sharing the same passion for craftsmanship and innovation.
“Continuing this journey with Ermanno Scervino is a source of great pride for us. It is a creative dialogue rooted in a shared vision of timeless elegance and deep respect for Italian savoir-faire. For this new collaboration, we chose the Marrakech, an iconic model that we have reinterpreted through three new color combinations, both in frames and lenses, to express a new idea of contemporary refinement—sophisticated and distinctive.”
— Luca Gnecchi Ruscone, CEO & Founder, L.G.R
“For us, it is important to continue this collaboration with L.G.R. In everything we do, Made in Italy and artisanal craftsmanship guide our direction, and L.G.R shares the same vision of elegance and contemporary style that we pursue. This allows us to guarantee exceptional quality also in the eyewear sector, and the Marrakech model is its perfect expression.”
— Ermanno Scervino, Designer and Creative Director, Ermanno Scervino
Courtesy of L.G.R / Ermanno Scervino