Marcolin officially opened its new showroom in New York with an exclusive opening ceremony on Thursday, March 14.
Located on the 19th floor in 270 Madison Avenue, in the heart of Manhattan, the new showroom, designed by Milan-based design studio Navone Associati, includes offices and a large space dedicated to Marcolin’s brands.
A multitude of esteemed guests, including US press, Customers, Partners and Institutions attended the opening ceremony held in the new spaces. Guests had the opportunity to enjoy an immersive experience, stepping into the Marcolin world and discovering its unique mix of craftsmanship – with a “creative room” dedicated to prototype design and creation – and innovation, thanks to the augmented reality project, launched few months ago.
Through the use of headsets, guests could take a virtual tour of the Group’s manufacturing facilities in Italy, going behind the scenes and exploring the engaging story that lies behind eyewear creation and manufacturing.
The cocktail, served in an authentic Italian style, was signed by the renowned Italian Chef Alessandro Borghese.
