Meta Acquires 3% of EssilorLuxottica: Strategic Move to Strengthen Smart Glasses Alliance
With a €3 billion investment, Meta enters the capital of the Italian-French eyewear giant and deepens its push into wearable tech
Paris responds positively to Meta’s entry into EssilorLuxottica’s capital. With a €3 billion investment for a 3% stake, the group led by Mark Zuckerberg officially becomes a shareholder of the Italian-French company, a global leader in the eyewear industry. The stock reacted strongly: EssilorLuxottica shares posted one of the best performances on the CAC 40 index, rising nearly 6% with trading volumes well above the monthly average.
A strategic move in the wearable hardware sector
The deal confirms Meta’s growing interest in wearable technology, particularly in smart glasses. As early as 2019, the two companies launched a collaboration to develop intelligent eyewear devices integrating voice control, cameras, speakers, and digital interfaces projected into the user’s field of vision. The project continued with the recent launch of Oakley Meta smart glasses, described as “Performance AI Glasses,” combining advanced AI with a sport-focused design.
According to sources close to the matter, this investment may not be the last: Meta is reportedly considering increasing its stake up to 5%, further solidifying a well-established industrial and technological alliance. The goal? To create next-generation devices capable of replacing traditional smartphones and computers in the medium to long term.
Market reaction and technical analysis
The announcement had an immediate impact on the stock market. In Paris, EssilorLuxottica shares broke through the €253 technical resistance level, surpassing a descending trendline that had connected the February high (€298.6) and the May high (€263.5). This upward breakout — supported by long-term moving averages and daily Supertrend indicators — opens the door to further gains. Next technical targets are set at €263 and €271, with potential for further rallies toward €280–285 and possibly retesting all-time highs at €299.
However, a drop below €245 could reverse the current trend. In that case, the stock may close the existing gap around €239.9, with possible declines to €235 and then €224. A breakdown below these levels would challenge the ascending trendline traced from the October 2023 lows, potentially pushing shares toward €200 — a key support area and the lowest level in the past 11 months.
A new phase for smart eyewear
For EssilorLuxottica, Meta’s investment is a strategic acknowledgment of its leadership in high-tech eyewear design and manufacturing. As CEO Francesco Milleri previously stated, the company aims to lead the wearable computing market by embedding digital innovation into everyday optical devices.
With the market increasingly moving toward immersive experiences and intelligent devices, the partnership between Menlo Park and the Italian-French group could play a key role in shaping the next generation of wearable technologies.
