MIDO 2026… WHAT A MIDO!

 Today was another fantastic day for MIDO 2026: international buyers from all over the world, hundreds of Italian opticians from major cities thanks to free trains, along with countless students and industry journalists, arrived at the largest eyewear event. The halls were filled with a continuous flow of visitors, from meetings and handshakes to tight schedules and new connections. The energy was palpable from the early hours of the morning, transforming into discussion, inspiration, and, above all, tangible business.

Amid crowded aisles, presentations, live demonstrations, and new collections, MIDO once again confirmed itself as the place where the industry takes shape, tells its story, and looks ahead. This is where collaborations are born, trends are discovered, and innovations are experienced firsthand, innovations that in the coming months will appear in stores and labs around the world.

But it’s not over yet: tomorrow is the last chance to experience it all and explore the novelties from the 1,200 exhibitors showcasing machinery, lenses, frames, sustainable materials, digital technologies, smart glasses, and solutions that are redefining the way our industry works. One last day promises the same intense pace, the same opportunities, and that unique atmosphere only MIDO can create.

If you’re an eyewear professional, you can’t afford to miss this opportunity: come to MIDO, meet the community, get inspired, and stay up to date on what really makes a difference in your work today and tomorrow. We look forward to seeing you tomorrow from 9 a.m. to 6 p.m. at Fieramilano Rho.