Patrick Dempsey Becomes the New Face of TAG Heuer Eyewear: Style, Performance, and Racing Passion
The actor and professional driver strengthens his bond with the Swiss Maison, becoming ambassador of the new eyewear collection created in collaboration with Thélios (LVMH).
TAG Heuer marks a new chapter in its long-standing partnership with Patrick Dempsey. A style icon, actor, and seasoned racer, Dempsey is now the official face of the 2025 TAG Heuer Eyewear collection, designed in collaboration with Thélios, the eyewear division of LVMH.
Since 2014, Dempsey has embodied the brand’s spirit: dynamic elegance, technical precision, and a competitive mindset. His experience in endurance racing – including a second-place finish at the 24 Hours of Le Mans – aligns perfectly with TAG Heuer’s “Designed to Win” philosophy.
The 2025 campaign pays tribute to TAG Heuer’s deep motorsport roots. In a key visual, Dempsey echoes the legendary portrait of Jack Heuer holding a chronograph, while wearing two signature models: the Jack Heuer Line and Mini Vingt-Sept Line, representing timeless style with a modern edge.
The 2025 Collection: Three Lines, One Identity
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Jack Heuer Line: pilot-style frames in Japanese titanium, Chromafade lenses, 60s-inspired design.
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Mini Vingt-Sept Line: bio-nylon and steel construction, SPECTA polarized lenses, precision and performance.
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Shield Pro Line: bold sport masks in bio-nylon, ultra-light and resilient, built for extreme conditions.
Beyond his ambassador role, Dempsey also contributed to the creative direction of the collection, blending design and functionality. Following his portrayal of racing legend Piero Taruffi in the film Ferrari (2024), his connection to motorsport now extends seamlessly into the world of luxury eyewear.
With this new launch, TAG Heuer and Thélios celebrate the fusion of craftsmanship, innovation, and a bold sporting spirit.
