Ray-Ban x A$AP Rocky: the immersive pop-up lighting up Brera
From July 7 to August 31 at Via Fiori Chiari 16, fashion, music, and design come together in an exclusive space celebrating A$AP Rocky’s creative vision and Ray-Ban craftsmanship.
Opening today at Via Fiori Chiari 16 in Milan and running through August 31, the new pop-up store marks a collaboration between Ray-Ban and A$AP Rocky. The temporary space offers an immersive experience that blends fashion, music, and design, showcasing the New York artist’s creative vision alongside Ray-Ban’s craftsmanship.
The pop-up features a series of exclusive activations, including a bespoke service for frame customization, a dedicated fitting desk, and a custom table inspired by the collection’s visual aesthetic. The entire setup reflects A$AP Rocky’s signature style, a balance of boldness and sophistication.
On display is a curated selection of Ray-Ban sunglasses and optical frames, including reinterpreted iconic models and the Puffer collection—characterized by bold volumes, oversized materials, and a vibrant color palette ranging from red to blue, with white, black, yellow, green, and pink in between.
In addition to the Puffer line, the pop-up also introduces an unreleased collection and the exclusive Wayfarer Puffer Diamond: a one-of-a-kind piece not for sale, unveiled for the first time at the Met Gala. Handcrafted in Italy, the model is sculpted from a single block and adorned with an 18-karat gold Ray-Ban logo and four front rivets set with natural diamonds and a selection of precious stones.
“With this first interpretation of the classic Wayfarer style, I introduce the Puffer,” said A$AP Rocky at the launch. The initiative reflects Ray-Ban’s broader commitment to exploring the intersection of style innovation and contemporary culture.
