Safilo Group and Victoria Beckham sign a global ten-year licensing agreement for eyewear collections
A new chapter in high-end women’s eyewear, blending sophisticated design with a global vision.
Safilo Group – one of the leading players in the eyewear market for the design, manufacturing, and distribution of sunglasses, optical frames, helmets, goggles, and outdoor eyewear – and Victoria Beckham, Creative Director and Founder of the eponymous brand, today announce their new ten-year global licensing agreement for the creation, production, and distribution of Victoria Beckham-branded eyewear collections, running through December 2035.
The full product range – including both optical and sun styles – will debut with the Spring/Summer 2026 season and be available on the market starting January 2026.
“We are proud to welcome one of the most iconic Creative Directors in the fashion industry to our portfolio. Together, we aim to strengthen the brand’s positioning as a global reference point for high-end women’s eyewear through collections with distinctive design and exceptional craftsmanship, known for their attention to detail, minimalist style, and sophisticated aesthetic. A luxury offering made even more unique by the vision and signature of Victoria Beckham, founder of a brand that continues to make its mark on the fashion industry,” said Angelo Trocchia, CEO of Safilo Group.
“This collaboration will allow us to expand and enrich the women’s segment within Safilo’s brand architecture, reinforcing our presence in the luxury market.”
“I’m excited to be working with Safilo to take Victoria Beckham eyewear to the next level. Their expertise in the industry is outstanding, supported by a strong reputation for excellence in quality and craftsmanship. With their global reach and deep sector know-how, I’m thrilled about the opportunities ahead and eager to bring our shared vision to life,” said Victoria Beckham, Creative Director of the brand.