Safilo structures its presence in Poland with a branch in Warsaw.

As of January 1, 2022, Safilo Group will open with dedicated customer showroom in the city of Warsaw. The new space will be open to opticians in order to offer high-level support and services and present the Group's portfolio of own and licensed brands.

At the helm of the new branch will be Piotr Sztaborowski, who will cover the role of Country Manager, supported by a team of local people with solid experience in the eyewear industry.

Angelo Trocchia, CEO of Safilo Group, commented on the group's arrival in Poland: “The opening of the new subsidiary in Poland is part of our customer-centric approach with which we aim to increase our services by building a direct connection with the territory, as well as establishing loyal and long-term business relationships. Having a local presence in Poland will reinforce and enlarge the distribution of our brands, as we have all the assets
to meet the market expectations”.

Safilo’s services in terms of customer care and marketing support will cover both the physical and the digital sphere by guaranteeing a strong local presence thanks to its sales force in all regions of the country, and the implementation of the B2B platform You&Safilo.