Silhouette Group appoints Christian Bachler as CEO

A manager with over 20 years of international experience, he will lead the Group’s growth and strategic development.

The Silhouette Group has appointed Christian Bachler as Chief Executive Officer (CEO) and Chairman of the Executive Board, effective April 13, 2026.

With Christian Bachler, the Silhouette Group gains an internationally experienced leader with a strong track record in the consumer goods and lifestyle sectors, including eyewear products. Most recently, he served as Executive Vice President at Fiskars Group, where he led the global Vita business area, with revenues of approximately €650 million and around 2,500 employees. In this role, he managed a portfolio of internationally renowned premium and luxury brands, driving their strategic and operational development across key markets in the United States, Europe, and Asia.

Bachler brings over 20 years of international management experience and has strong expertise in brand management, portfolio strategy, and operational excellence. His previous leadership roles at Swarovski, particularly in product, design, and marketing, highlight his consistent focus on brand and customer centricity.

Current CEO Reinhard Mahr will continue to support the company as CFO until his agreed retirement, ensuring a structured and seamless transition.
“With Christian Bachler, we are appointing a CEO who will further develop our brands, drive growth, and consistently advance our transformation process — exactly the kind of leadership we need for the next phase of our development,” stated the Supervisory Board.

With this decision, the Silhouette Group sends a clear signal of further strengthening its position in international markets and of consistently advancing its brand and innovation strategy.

Photo courtesy of Silhouette Group