Hally & Son, the iconic brand founded in the 1950s and relaunched by Avm1959, is known for its reinterpretation of timeless style and elegance with updated charm: artisanship and tradition unite with the best materials and cutting edge technologies driven by creative fashion energy. Hally & Son glasses are designed for all those who love aesthetic design, quality and unique details at all times, showing that a love of beauty is democratic and transversal in nature. Style and elegance, together with innovation and passion, provide the basis of a new partnership with AC Milan: the two brands, thanks also to these values, have become leaders in their fields, representing Italy worldwide.
Casper Stylsvig, Chief Revenue Officer of AC Milan, stated: “Today marks the beginning of a journey that links two brands which admirably represent Italian style on an international level. We are very proud to welcome Avm1959, and particularly the iconic Italian eyewear brand of Hally & Son, into our black-and-red Milan family”.“Milan football club represents to perfection a winning mentality and continuous drive for innovation that has, over the decades, led us to be the best example of Italian football worldwide. Last season’s results show once again how it is possible to reach the top by redesigning an original model; as a Milanese-born man and a Milan-supporter, I am extremely proud to link Hally & Son to this extraordinary football club”, added Jacopo Romano, CEO of Avm1959 SpA.