Marchon Eyewear and Linda Farrow announced that they have entered into a long-term exclusive agreement for the distribution of Linda Farrow sun and optical eyewear throughout North America, including Canada and the Cayman Islands. This agreement leverages the scale and expertise of Marchon Eyewear’s U.S. distribution network, which enables the company and its partners to identify and target an audience reflecting the brand’s equity and DNA, Marchon said. In the case of Linda Farrow, the collection will be exclusively sold at select high-end independent optical stores throughout the region.
Linda Farrow complements Marchon’s brand portfolio by offering a fashion-forward line of luxury frames. The brand is known for its collaborations with many of the world’s most acclaimed designers and is worn by celebrities such as Margot Robbie, Beyonce, Rihanna and Hailey Bieber. The sun and optical frames are conceived in London and handcrafted by master engineers in Japan. Headquartered in London, Linda Farrow currently has boutiques in the U.K., Uruguay, Hong Kong, Taiwan and Shanghai and is stocked in more than 1,000 doors in countries worldwide.
The Linda Farrow line will be sold in the U.S. in select department stores, specialty stores, and premium sun and optical retailers, and will continue to be available in Linda Farrow boutiques.
Gabriele Bonapersona, chief brand officer, Marchon Eyewear, said “We are thrilled to partner with Linda Farrow, a unique brand with impeccable quality and luxurious style. By adding Linda Farrow to our distribution network, we are growing our luxury pillar of brands in our portfolio and are confident this will add continued success for the brand’s future.”Simon Jablon, CEO and creative director of Linda Farrow, said, “We are very much looking forward to working with Marchon Eyewear and are excited to see where the partnership takes us as a business.”