The Philipp Plein Group and the De Rigo Group launch Plein Sport
The Philipp Plein Group and the De RigoGroup have signed e licensing agreement for the creation, production and distribution on a global scale of both Plein Sport-branded sunglasses and prescription frames.
Tye words of the two companies Michele Aracri, managing director of De Rigo Vision, said, “We’re delighted to be expanding our partnership with the Philipp Plein Group. Plein Sport is an innovative and new-generation activewear brand, which represents a fantastic opportunity to strengthen the men's segment in our portfolio. This new license agreement is great news for us and confirms both the significant success that we are achieving alongside Philipp Plein and the relationship of mutual trust we are building together. Our collaboration is proving very successful indeed and has great potential for growth.”
Philipp Plein, CEO of the Philipp Plein Group, said, “I’m both proud of and satisfied with this collaboration with De Rigo, an international group, which—thanks to their expertise and knowledge of this product category—has perfectly translated and conveyed the essence of all our brands. Plein Sport is an extremely ambitious project and, from a technical and design perspective, the product is wholly consistent with the requirements of both the brand and market.”
The collection
The Plein Sport eyewear collection is available in the brand’s boutiques from this month and in an exclusive preview at the OrioCenter in Bergamo, Italy, alongside the opening of the first Plein Sport store. Globally, the collection will be distributed through the De Rigo sales networks as of January 2024.
