VSP Vision announced that has promoted Thomas Burkhardt to president of Marchon Eyewear, Inc. Burkhardt most recently served as Marchon’s chief marketing officer and senior vice president of global brands, marketing, and design. He will report to Earnie Franklin, chief operating officer of VSP Vison.
“From growing brands and organizations globally, to transforming and elevating multibillion-dollar retail sales brands, to expertise in product development, operations, licensing and more, Thomas has the experience and a proven record of leadership over his 25 years of working in
the consumer goods, fashion and eyewear industries,” said Franklin. “Since joining Marchon in 2016, he has provided strategic focus, leading to record growth. Thomas is the right leader to ensure continued success for the organization both in the U.S. and internationally.”
Burkhardt succeeds Nicola Zotta, who led Marchon from 2016 until May of 2022. Prior to joining Marchon, Burkhardt served as vice president of global marketing for Coty, Inc., leading the Calvin Klein fragrance and cosmetic license. He also held several senior marketing roles with Procter & Gamble in Germany, the UK, and Switzerland. Born in Germany, Burkhardt holds an MBA from the University of Cologne, served in the German Air Force and is multilingual. He currently serves on the board of directors for the Accessories Council.
“I am honored and energized by the opportunity to lead the next era of Marchon, its world-class eyewear portfolio of brands, and its passionate global organization,” said Burkhardt. “As we look to the future, our team is well poised to help our customers achieve more and deliver on our
mission to help people around the world see better, look better and feel better”.
