At the inauguration of the new Philipp Plein showroom in the Porta Romana district of Milan, the brand presented its eyewear collection produced in collaboration with the De Rigo Group.
33 models (19 sunglasses and 14 prescription), the result of months of work between the two companies, fully reveal the brand’s bold and cheeky wit. The leitmotif can be found in the logo, both the full and monogram versions, together with other iconic brand details such as skulls, rhinestones and studs. All of which is enhanced by De Rigo’s brand quality and savoir faire.
During the inauguration, Plein talked about the collection: “This evening we are here to present a wonderful project, of which we are extremely proud: the glasses produced as part of a partnership with De Rigo. A partner with incredible knowhow, able to bring to life my desires and perceptions, offering unique eyewear that is highly sought-after and of top quality. When you design clothes, you think about different issues: materials, wearability, colours… but when you move into eyewear and you want to transmit the character of a brand in such a small item... it’s not so easy! It’s difficult to find the right way to approach this type of shift, but we searched and found it together with Enrico (Furlan, Chief Designer of De Rigo, Ed.). We are already thinking about the next collection, and the future for us is bright! This is the message that we want to transmit, especially after such a tricky period. I’d like to thank De Rigo for having chosen to present this project: launching a new brand today in the world of eyewear is no easy task. I am certain that the distribution network built up over decades by Gruppo De Rigo and its presence (both local and widespread) in the world of luxury eyewear will be of incredible support in the market establishment of these new items. This is just the beginning of our partnership with De Rigo: we have lots of projects in the pipeline”.
The designer then outlined the communication campaign: “We have chosen a very important woman: actress and model Megan Fox. She will be the face and protagonist of the glasses campaign. Along with her (by express request of Barbara De Rigo) will be myself! The photographer is Steven Klein, who in my opinion has managed to communicate a very powerful message. Things could not be going better: our project is very strong and includes all the ingredients to be so!”. The campaign will be public from 1 December 2021.
Plein finished the speech with a sneak preview about the brand’s future: “Next year we will also be opening a hotel, restaurant and club in the Milan centre, where there will also be a small eyewear store”.
The collection will be
distributed worldwide via the De Rigo sales network, which includes the most prestigious eyewear stores and department stores in the world, as well as the international Philip Plein boutiques.
